TikTok
How does TikTok work?
TikTok uses an artificial intelligence recommendation algorithm to create a unique content feed for each user, known as the ‘For…
The evolution of TikTok in Latvia in 2026: From an entertainment platform to an autonomous search and commerce ecosystem
By 2026, TikTok is no longer defined as a “social network for young people” in Latvia’s digital landscape — it…
The evolution of TikTok’s algorithm and strategic originality
In today’s digital communications landscape, TikTok symbolises fast-moving viral trends, but data from 2025–2026 reveals fundamental changes to the platform’s…