In today’s economy, where digital transformation is no longer a choice but a prerequisite for survival, a company’s website has become its key strategic asset. Choosing a content management system (CMS) is not merely a technical decision for developers — it is a business-level strategy.
Global market dominance
Since 2011, WordPress’s market share has grown consistently, reaching approximately 43.5% of all websites worldwide. If we look only at websites with a known CMS, the market share rises to as much as 61.7%.
| Year | % of all websites |
|---|---|
| 2011 | 13.1% |
| 2017 | 27.3% |
| 2023 | 43.1% |
| 2026 | 42.8% |
WordPress is still nine times more popular than its nearest competitor.
A ready-made template or bespoke development?
One of the most common misconceptions is that a professional digital identity necessarily requires a bespoke design built from scratch. Research shows the opposite.
| Factor | Ready-made template | Custom development |
|---|---|---|
| Initial costs | €1,000 – €5,000 | €10,000+ |
| Development time | A few days – weeks | 3–6+ months |
| Technical maintenance | Simple | Complex |
Small businesses should bear in mind that it isn’t worth paying for a bespoke design straight away — top-tier premium templates offer sufficient flexibility for a visually stunning website.
Core Web Vitals — the new fundamentals of SEO
A website’s technical performance (LCP, CLS, INP) is a critical ranking factor. Themes such as Astra and Hello Elementor ensure a load time of under 2 seconds — this is the gold standard for 2026.
E-commerce in the Baltics: The Power of WooCommerce
There are approximately 4,395 active online shops in Latvia, and WooCommerce is the clear leader in the region — with seamless integration with Omniva, DPD and Smartpost Itella services.
WordPress is not just a technology — it is a business strategy that ensures control, scalability and financial efficiency.
Recommendations
- Start with a high-quality template and invest the savings in marketing.
- Prioritise speed — Core Web Vitals scores.
- Use WooCommerce for e-commerce in the Baltics.
- Maintain your website regularly to ensure security and performance.